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Privacy Policy

Last updated:

Southvale Interactive respects your privacy. This Privacy Policy explains how information is collected, used, and shared when you play Hammer League: Drift Season, visit our website, or contact our support services.

By using the Game, you acknowledge the practices described in this Privacy Policy.

1. Information we collect

Game and usage data

When you play Hammer League: Drift Season, we may collect information about how the Game is used, including:

  • Game sessions and session duration
  • Race activity and gameplay events
  • Racer and Hammer usage
  • Progression and unlock activity
  • Mission and Season Pass activity
  • In-game economy events
  • Advertising interactions
  • Purchase-related events
  • Game version and build information
  • Device type and operating system information
  • Technical and performance information

This information is primarily used to understand how players interact with the Game, identify problems, improve gameplay, balance progression, and evaluate the performance of features.

Device and technical information

Our third-party service providers may automatically process certain technical information, including:

  • IP address
  • General location derived from IP address
  • Device identifiers
  • Advertising identifiers where permitted
  • App or device identifiers
  • Device and operating system information
  • Crash, diagnostic, and performance information
  • Interactions with advertisements and the Game

The exact information collected may depend on your device, platform, privacy settings, region, and consent choices.

2. Analytics

Hammer League uses GameAnalytics to help us understand how the Game is played and how we can improve it.

GameAnalytics may process information such as:

  • Anonymous or pseudonymous player identifiers
  • Session information
  • Gameplay events
  • Game progression
  • Device and platform information
  • Game version
  • In-game economy activity
  • Advertising events
  • Purchase-related analytics

We use this information to measure player engagement, identify bugs and balancing issues, understand retention, improve game features, and evaluate overall game performance.

Where required by applicable law, analytics data will not be submitted until the required consent has been obtained.

GameAnalytics processes data on our behalf according to its applicable terms and privacy practices.

3. Advertising

Hammer League may display optional rewarded advertisements through Google AdMob (Google Mobile Ads SDK).

Players may choose to watch rewarded advertisements in exchange for in-game rewards. Watching rewarded advertisements is not required to play the Game.

Google and its advertising technologies may process information such as:

  • IP address
  • Advertising identifiers
  • Device or app identifiers
  • Advertisement impressions and interactions
  • Video views
  • App interactions
  • Diagnostic and performance information
  • General location inferred from IP address

This information may be used for purposes including advertising, analytics, ad delivery, measurement, security, and fraud prevention.

Where required by applicable law, we will request consent before using data for personalized advertising or other processing that requires consent.

Advertising availability and personalization may depend on your region, age eligibility, device settings, and privacy choices.

4. In-app purchases

Hammer League may offer optional in-game purchases.

Payments are processed by the platform through which the Game is distributed, such as Google Play.

Southvale Interactive does not receive or store your full credit card or payment card details.

We may receive limited information related to a transaction, such as:

  • Product purchased
  • Transaction or purchase identifier
  • Purchase status
  • Purchase value or currency
  • Information necessary to verify or restore a purchase

This information may be used to deliver purchased content, prevent fraud, resolve purchase problems, and analyze game monetization.

5. Support and communications

If you contact Hammer League Support, we may collect information that you voluntarily provide, including:

  • Email address
  • Player ID
  • Support category
  • Description of the issue
  • Screenshots or other attachments you choose to provide

We use this information only as reasonably necessary to respond to your request, investigate problems, provide support, and maintain records of support interactions.

Please do not submit information that is not necessary for resolving your support request.

6. Local game data

Hammer League may store certain game progress and settings locally on your device.

This may include information such as:

  • Racer progression
  • Hammer unlocks
  • Currencies
  • Missions
  • Season Pass progress
  • Settings
  • Other gameplay progress

Local game data may be lost if the Game is removed, application data is cleared, or the device is reset unless a supported backup or synchronization feature is available.

7. How we use information

We may use information described in this Privacy Policy to:

  • Operate and provide Hammer League
  • Support game functionality and local progression systems
  • Analyze gameplay and player engagement
  • Improve balancing, features, and user experience
  • Diagnose crashes and technical problems
  • Provide optional rewarded advertisements
  • Process and verify purchases
  • Prevent fraud, abuse, and technical misuse
  • Respond to support requests
  • Comply with applicable legal obligations

We do not sell personal information in exchange for money. Certain information may be shared with advertising, analytics, and platform service providers as described in this Privacy Policy.

8. Third-party services

Hammer League currently uses the following third-party services:

Google AdMob (Google Mobile Ads SDK)
Used to provide rewarded advertising, advertising measurement, and related services.
GameAnalytics
Used to measure gameplay activity, engagement, progression, technical performance, and other analytics.
Google Play
Used for distribution, in-app purchase processing, and related platform functionality on supported Android devices.

These providers process information according to their own privacy policies and terms.

Their data practices may change independently of Southvale Interactive.

9. Legal bases for processing

Where applicable under data protection laws, we process personal information on one or more of the following legal bases:

Consent

We may rely on your consent for certain activities, including personalized advertising, analytics, or other processing where consent is required by applicable law. Where processing is based on consent, you may withdraw your consent at any time through available privacy controls.

Performance of a contract

We may process information when necessary to provide Hammer League: Drift Season, deliver purchased content, process or verify transactions, provide requested support, and otherwise provide services you request.

Legitimate interests

Where permitted by law, we may process information where necessary for our legitimate interests, including:

  • Operating and improving the Game
  • Understanding gameplay and player engagement
  • Maintaining game balance and performance
  • Detecting and resolving bugs or technical problems
  • Protecting the Game and our services from fraud, abuse, or misuse
  • Providing customer support
  • Measuring the effectiveness and performance of game features

When relying on legitimate interests, we consider whether those interests are outweighed by your privacy rights and interests.

Legal obligations

We may process or retain information where necessary to comply with applicable laws, regulations, legal processes, tax or accounting requirements, or valid requests from public authorities.

Where applicable law requires consent for a particular type of processing, we will rely on consent rather than another legal basis.

10. Privacy choices and consent

Depending on your location, you may be presented with privacy or consent choices regarding advertising and analytics.

Where available, you may review or update applicable privacy preferences through the Privacy Options section of the Game.

You may also be able to control advertising identifiers, privacy permissions, and other settings through your device or platform settings.

Withdrawing consent does not affect processing that occurred lawfully before consent was withdrawn.

11. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Game, resolving support requests, complying with legal requirements, preventing fraud, and maintaining legitimate business records.

Third-party service providers may apply their own retention periods according to their policies.

12. Data security

We take reasonable administrative and technical measures designed to protect information associated with Hammer League.

However, no method of electronic transmission, processing, or storage is completely secure, and we cannot guarantee absolute security.

13. International data processing

Some of our service providers may process information in countries other than the country where you live.

Where required, appropriate safeguards are used to protect personal information transferred internationally in accordance with applicable data protection laws.

14. Children's privacy

We take children's privacy seriously.

Hammer League is not intended to knowingly collect personal information from children in violation of applicable privacy laws.

Where laws require parental consent or impose additional restrictions for younger users, we and our service providers may limit certain features, advertising practices, or data collection accordingly.

If you are a parent or guardian and believe that a child has provided personal information in a manner that violates applicable law, please contact us so that we can investigate and take appropriate action.

15. Your privacy rights

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Request information about how your data is used
  • Submit a complaint to an applicable data protection authority

To make a privacy request, contact us using the details below.

We may need sufficient information to verify and process your request.

16. Changes to this Privacy Policy

We may update this Privacy Policy when Hammer League: Drift Season, our service providers, or applicable legal requirements change.

When we make material changes, we will update the Last updated date at the top of this page and may provide additional notice where required.

We encourage players to review this Privacy Policy periodically.

17. Contact us

If you have questions about this Privacy Policy, your personal information, or privacy-related requests, contact:

Southvale Interactive
support@southvaleinteractive.com

Your use of the Game is also subject to our Terms of Use.